Following text message marketing best practices will help you send the kind of messages your subscribers are not only more likely to respond to, but that they actually want to receive. Not just that–it’s also necessary to make sure your text message marketing campaigns aren’t breaking any laws.

Inbound lead generation is one of the most important aspects of a successful marketing strategy. If you’re managing a call center and not generating enough inbound leads, your contact or call center is missing out on a lot of potential revenue.

If you need to distribute urgent business communications or marketing campaigns while you’re on the go, logging into a marketing platform or messaging app isn’t always practical. However, we’re willing to bet you probably have access to email no matter where you are. Email to text allows you to turn emails into rapid-fire, easily digestible SMS messages that can be read quickly by your customers, clients or subscribers.

In order to be successful, your call center needs high-quality leads that are interested in what you have to offer. Which is why lead generation is one of the most important aspects of an outbound call center.