In order to be successful, your call center needs high-quality leads that are interested in what you have to offer. Which is why lead generation is one of the most important aspects of an outbound call center. Let’s dive into what the role of lead generation is in an outbound call center and how it can help you achieve success.
Table of contents
- What is outbound lead generation?
- Benefits of outbound lead generation
- How does outbound lead generation work?
- Where your outbound call center comes in
- Do you need an outbound lead generation strategy?
What is outbound lead generation?
Outbound lead generation is the process of identifying and contacting potential customers who may be interested in your product or service. The goal of outbound lead generation is to generate more leads for your business in a shorter amount of time.
There are a number of ways to generate leads, but the most common methods used by outbound call centers include:
Calling people who have not expressed interest in your product or service, but may be in your target market. Think it’s ineffective? Quite the opposite actually, as 82% of buyers accept meetings with sellers who cold call.
Sending emails to potential customers (who have opted-in to receive digital communication) in an attempt to generate interest.
Using social media platforms like LinkedIn and Twitter to connect with potential customers.
Benefits of outbound lead generation
Outbound lead generation allows you to reach a larger audience than you would be able to through inbound channels alone. Here are a few benefits of strategic outbound lead generation:
Shortens your sales cycle
By having a dedicated team of lead generators working on your behalf, you can shorten your sales cycle and close more deals.
Builds brand awareness
Outbound lead generation can help build brand awareness and improve your company’s reputation.
More leads equates to an increase in sales and growth for your business. Nurturing leads properly can actually increase sales by 50%.
Test and reach new markets
Outbound allows you to get in front of new markets who might not be aware of the product or service you offer. With real-time analytics, your contact center team can track which methods work and which don’t.
How does outbound lead generation work?
Now that we’ve gone over some key benefits, let’s take a look at how it works. Outbound lead generation typically involves four steps: identifying your target audience, crafting a message that resonates with them, reaching out to them through various channels, and then following up.
The first step is to identify your target audience. This can be done by looking at factors such as age, location, interests, and buying behavior. Once you’ve identified your target audience, you need to craft a message that resonates with them. Create a script and a message that will resonate with your target audience and get them interested in what you have to offer.
After you’ve created your message, the next step is to reach out to your target audience through various channels. This can be done through email, social media, or even traditional advertising. And lastly, you need to follow up. Stay in touch with your leads and make sure that they are still interested in what you have to offer.
Where your outbound call center comes in
Where does your outbound call center come in? Your company’s marketing team will typically own the first part of the process: identifying your target audience and crafting a message that resonates with them.
Then it’s time for your outbound call center to work their magic by reaching out to your target audience through various channels, and then following up.
Outbound agents reach out to your target audience by:
- Making cold calls to potential customers
- Sending emails to potential customers
- Connecting with potential customers on social media
The main job of your outbound call center is to supplement your marketing efforts, so you can generate more leads and close more deals. Make sure that your marketing team and outbound agents are aligned. Your marketing team should equip agents with relevant information and materials to help them generate more leads.
Do you need an outbound lead generation strategy?
100% yes. Lead generation is a critical part of an outbound call center’s success. A good outbound call center will generate high-quality leads, saving your company time and money in the process. With the help of lead generation, you can shorten your sales cycle, build brand awareness, and reach new markets.
At LiveVox, we’re experts in outbound lead generation. Our platform is designed to help you increase sales and grow your business. Let us help you generate more leads through your outbound call center.