The Latest Trends and Thought Leadership for Contact Centers

Most marketers will tell you that one of their biggest struggles is getting customers to respond to their sms marketing platform.

Following text message marketing best practices will help you send the kind of messages your subscribers are not only more likely to respond to, but that they actually want to receive. Not just that–it’s also necessary to make sure your text message marketing campaigns aren’t breaking any laws.

Inbound lead generation is one of the most important aspects of a successful marketing strategy. If you’re managing a call center and not generating enough inbound leads, your contact or call center is missing out on a lot of potential revenue.

If you need to distribute urgent business communications or marketing campaigns while you’re on the go, logging into a marketing platform or messaging app isn’t always practical. However, we’re willing to bet you probably have access to email no matter where you are. Email to text allows you to turn emails into rapid-fire, easily digestible SMS messages that can be read quickly by your customers, clients or subscribers.

In order to be successful, your call center needs high-quality leads that are interested in what you have to offer. Which is why lead generation is one of the most important aspects of an outbound call center.

Companies whose customers require a wide variety of services commonly contract call centers to help provide support. Call centers are optimized to handle inbound and outbound calls.

Legacy phone systems can hold a business back more than people may realize. Many customers still prefer to contact a company over the phone, or it may be the only option they have. One survey found that nearly seven in ten respondents, about 69% of surveyors, stated they prefer to talk to a live agent over the phone, as one of their top three preferred methods of communication with a company’s customer service department.