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Why CRM Is Keeping Internal Siloes Intact

Why CRM Is Keeping Internal Siloes Intact

Customer service has historically been treated as a cost center, while other departments like sales are revenue generators. The two departments typically have little to do with each other in an organizational chart. However, the customer may engage with a business...
5 Keys to Achieving True Omnichannel

5 Keys to Achieving True Omnichannel

According to recent report by Aberdeen Group, companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. Despite a 3x greater customer retention as...