Protecting customer and company data poses a growing challenge in today’s fast-evolving digital landscape. As remote work has become a norm, organizations encounter new obstacles in identifying and authenticating users beyond their firewalls. This heightened exposure can bring increased vulnerability to network and system weaknesses, as well as potential compromises for organizations with traditional approaches. In this article we explore the benefits of a Zero-Trust framework in your contact center.
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By Patrick Summe, Chief Technology and Engineering Officer, LiveVox
The traditional network security model of “trust but verify” has proven inadequate in protecting organizations from malicious cyberattacks. Threats often emerge from within the assumed “safe zone” of the network, brought about by compromised employee accounts, insider threats, or breached devices. Cybersecurity now demands a more stringent approach: “Never trust, continuously verify,” a fundamental principle of a Zero Trust security framework.
Zero Trust represents a paradigm shift that is taking place in cybersecurity. Let’s explore what it is and why it matters.
Zero Trust Is a Mindset
Imagine a remote contact center environment where trust is earned at every step and never taken for granted. This is the foundation of Zero Trust security — a set of concepts that drive a security model centered on continuous verification and strict access controls.
Zero Trust challenges the conventional model of trusting everything inside a network based on its perimeter. Instead, no one is trusted by default. Authentication is an ongoing requirement for every user, device, and location to gain access. This continuous procedure guarantees the highest level of security.
The key principles of Zero Trust security include:
- Assume zero trust for all users and devices: Treat every user and device as untrusted, and require continuous verification before granting access to resources.
- Implement strong authentication measures: Use robust, multifactor authentication methods to ensure only valid individuals can gain access.
- Enforce least privilege access: To minimize the risk of unauthorized access or accidental misuse, grant users and applications only the necessary access required to complete their tasks.
- Continuously monitor and analyze user behavior: Always keep an eye on user actions and behaviors to identify any suspicious activities or deviations from normal patterns.
- Segment networks to limit lateral movement: Divide networks into separate segments or zones, making it harder for attackers to move between applications and systems, reducing the impact of a potential breach.
By implementing a Zero Trust security framework, you can shift your focus to proactive prevention rather than reactive detection and mitigation of malicious activities. This approach enhances both the effectiveness and efficiency of your security measures, protects your customer data, reduces downtime, and minimizes financial losses due to breaches.
Zero Trust in the Cloud Provides Robust Data Security and Protection
Embracing Zero Trust security in the cloud provides the most robust defense to protect your company’s data. It is particularly vital in remote or hybrid-work contact center environments where many agents connect to the corporate network from unsecured locations. However, even in traditional office settings, adopting a zero-trust approach via the cloud can enhance security, as it ensures that only verified users can access confidential data and use related applications, regardless of their location.
How does cloud technology enhance the effectiveness of Zero Trust?
A reliable public cloud contact center platform allows for centralized, real-time management of security policies, making it an ideal foundation for implementing the Zero Trust framework. For instance, by leveraging cloud-based authentication services and security protocols, contact centers can ensure that only authorized users have access to sensitive data and applications, and also provide various features designed to protect data and resources at the user and device levels. These include convenient single sign-on (SSO), robust two-factor authentication (2FA), and advanced multi-factor authentication (MFA) options.
LiveVox’s proven CCaaS solution offers the added protection of double encryption, also known as encryption-in-transit and encryption-at-rest. This ensures that customer data is encoded twice: during transmission and storage. This dual-layered approach enhances security, protecting against unauthorized access and potential breaches.
In addition, cloud solutions offer a distinct advantage by providing robust security measures that are continuously updated and adaptable. For example, at LiveVox, our team follows a comprehensive approach to ensure the highest level of protection, including rigorous testing, change control practices, and a philosophy grounded in chaos engineering. We take a proactive approach to quickly identify and resolve any possible errors, vulnerabilities, or weaknesses. This way, we can ensure the system’s integrity and uphold the highest security standards for our valued customers.
Zero Trust Requires a Comprehensive Approach to Security
Adopting a Zero Trust security framework requires a comprehensive approach that encompasses people, process, and technology. It’s a multistep process:
- The first step is to assess your current security posture, identifying necessary changes. This evaluation should encompass your hardware and software setup, existing policies and procedures, as well as how data is stored, accessed, transmitted, and secured within your infrastructure. Understanding these aspects is crucial to improve the overall security of your system.
- Next, create a plan to implement the Zero Trust security framework. Assess your current infrastructure and determine necessary changes to meet your organization’s security requirements. Develop a comprehensive policy covering all aspects of your IT infrastructure, including network topology, user authentication, and authorization.
- Once you have a plan, begin staff training on data and system security. It’s important for contact center agents and managers to understand the concept of Zero Trust and the necessary precautions to safeguard customer and company data. Ongoing cybersecurity training and adherence to best practices should be integral to your organization’s ongoing efforts in mitigating breach risks.
To ensure optimal security, upgrading all hardware and software to the latest security patches and releases on a regular basis is essential. This includes updating system software, applications, browsers, databases, and network security measures. You must also deploy additional tools such as firewalls or multi-factor authentication solutions.
It is important to remember that adopting a zero-trust security approach is an ongoing process that requires consistent effort and constant vigilance. Because this strategy is based on the principle of “never trust, continuously verify,” every request, regardless of its source, must be authenticated and authorized. To maintain this approach, regular updates, strict access controls, and continuous monitoring are necessary to ensure the integrity, confidentiality, and availability of systems and data.
Partnering with an expert in cloud security will considerably simplify the process of securing your infrastructure. LiveVox brings more than 20 years of cloud experience meeting the security needs of contact centers in highly regulated industries, handling sensitive information, and meeting regulatory requirements. Our public cloud contact center platform is architected with Zero Trust principles, incorporating double encryption and SSO authentication. This architecture ensures enhanced security and authentication protocols, providing a robust and reliable solution for your business needs.
Don’t leave your contact center’s security to chance. Talk to a LiveVox cloud security expert today.