There’s no doubt about it – in order to survive and thrive in today’s competitive business landscape, companies need an omnichannel lead generation platform. This is the only way to provide customers with a consistent and satisfying experience across all channels.
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But what many businesses don’t realize is that their omnichannel stack can also be used as a lead generator. Keep reading to discover the secret to turning your omnichannel stack into a lead generator and ultimately close more sales.
What is an omnichannel stack?
An omnichannel stack is a group of lead generation tools that work together to create a seamless customer experience. The stack typically includes a CRM, marketing automation software, live chat, and social media platforms.
Why omnichannel is effective
Omnichannel is effective because it provides customers with a consistent and satisfying experience across all channels. A 2019 report estimates that omnichannel campaigns fare 250% better at converting customers than single channel campaigns. By using an omnichannel approach, you can reach your customers where they are, whether that’s online, in-store, or on the go.
The secret to turning your omnichannel stack into a lead generator
Together, these three tactics make up the secret sauce that every business should implement to not only generate more leads, but actually save time and money in the process:
Use data to segment and target your leads
By segmenting your leads, you can create targeted campaigns that speak directly to their needs. A survey from Mailchimp found that segmented campaigns had open rates 14.31% higher than non-segmented campaigns. They also saw a 101% increase in clicks over non-segmented campaigns while also noting lower bounce rates, unsubscribes, and incidences of spam reporting.
Segment and target leads based on the data from your lead management software to increase your conversion rates.
Automate lead nurturing
Lead nurturing is the process of developing relationships with buyers who have shown an interest in your product or service but are not yet ready to purchase. According to Gleanster Research, 50% of qualified leads aren’t ready to buy which makes lead nurturing critical. By automating this process, you can stay top-of-mind with your leads and move them closer to a sale.
Personalize the buyer’s journey
The buyer’s journey is the path that a lead takes from awareness to purchase. By personalizing the buyer’s journey across channels, you can create a custom experience that meets the needs of each lead. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. Personalization results in more sales and happier customers.
The bottom line for Omnichannel Lead Generation
Follow these lead generation secrets, and you can turn your omnichannel stack into a powerful lead generator. By using data to segment and target your leads, automating lead nurturing, and personalizing the buyer’s journey, you’ll be able to generate more sales and grow your business. Implement these lead generation strategies today to take your business to the next level.
LiveVox is a leading provider of omnichannel lead generation solutions. Our platform enables businesses to connect with leads across channels, including voice, text, chat, and email. We offer a suite of lead management tools to help you segment and target your leads, automate lead nurturing, and personalize the buyer’s journey. Learn more about how LiveVox can help you turn your omnichannel stack into a lead generator.