Select Page
November 9, 2021

LiveVox Webinar Featuring Forrester: Make the Move From Cost Center to Profit Center

Share this story

LiveVox Webinar Featuring Forrester: Make the Move From Cost Center to Profit Center

Contact centers continue to struggle with transforming their customer service operations from a necessary business expense to a growth-driving profit engine.

In “Making the Move From Cost Center to Profit Center,” a  free webinar hosted by LiveVox, guest speaker and Forrester Principal Analyst Max Ball will explore the research behind:

  • How we came to understand contact centers as cost centers
  • What a customer effort score is and how to improve it
  • How to put customer data and intent to work for greater personalization. 

Max brings over 30 years of industry experience in product management and product marketing in the areas of omnichannel contact center platforms, speech recognition and interactive voice response (IVR), mobile, social, chat, and WebRTC. Max’s research focuses on the full breadth of contact center solutions ranging from self- and assisted-service applications to AI-driven digital customer experiences.

In conversation with LiveVox’s Chief Marketing Officer, Nick Bandy, and VP of Product Strategy, Boris Grinshpun, we’ll cover: 

  • The tools needed to initiate this seismic organizational shift
  • How to use speech analytics to uncover intents to drive upsell and cross-sell opportunities
  • How digital channels can reduce support demand, leading to lower costs over time. 

The event is perfect for contact center leaders, customer support executives, and operations professionals looking to improve lead generation and sales efficiency, customer retention, CX, and gain market insight into emerging trends such as AI, speech analytics, and new digital engagement technologies.   

From the tools needed to improve CX to how to change your company’s mindset about the value of delivering great customer service, these takeaways will be helpful for everyone.  
To attend the webinar, you can register here.

Keep Up-To-Date on the Latest Contact Center News

Subscribe to our newsletter and stay current on all the latest technological advances in the contact center space.

About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; New York City; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit

To stay up to date with everything LiveVox, follow us at @LiveVox, visit or call one of our specialists at (844) 207-6663.

You May Also Like