A mass email service is a platform that sales agents use to send out bulk email messages. This service is easy to use and highly efficient. Call centers often use mass email service applications that are integrated into their CRM, allowing agents to seamlessly incorporate the feature into their workflows. Mass email services work by using lists provided by a user to send out a message to a large number of contacts. Many of them also offer segmentation features. After uploading a contact list, users can filter out or include specific attributes to generate a customized list. For example, agents may want to target some email blasts to former customers. Another agent may want to send an email blast to customers that live in a particular time zone. Mass email services also protect recipients’ privacy. It prevents them from seeing the other recipients’ emails. With one click, agents can reach hundreds of customers within seconds.
Mass email services also offer analytics that can give users insight into their emails’ performance. This allows call center sales agents to monitor the effectiveness of their marketing campaigns. It’s a useful feature that can help agents identify which emails received the most engagement. Mass email services can work with omni-channel platforms to track and record every interaction between customers and agents. Email history is recorded onto every customer’s account, so the agents who work with those customers in the future can see exactly what information has been presented to them in the past. Mass email services are also useful for announcing company-wide updates. Every customer can receive important updates through a single send.
More Mass Email Resources for Call and Contact Centers
Segment and target your emails. LiveVox’s robust campaign configuration capability & email ticket system allows you to segment email lists based on specific customer attributes or interaction history.
If you need to distribute urgent business communications or marketing campaigns while you’re on the go, logging into a marketing platform or messaging app isn’t always practical. However, we’re willing to bet you probably have access to email no matter where you are. Email to text allows you to turn emails into rapid-fire, easily digestible SMS messages that can be read quickly by your customers, clients or subscribers.