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August 10, 2021

Amid the Pandemic, New Credit America Brought a Human Touch to Personal Finance. Here’s How They Did It.

While other financial institutions provided blanket deferment options in response to the coronavirus pandemic, NCA decided to come up with a different approach – one that aligned with its mission to assist consumers with restoring their financial health.

Understanding their consumers might be facing additional hardships because of  COVID-19,  the company shifted all of its efforts into servicing loans and helping consumers adjust personalized repayment plans. This effort required an aggressive and hyper-targeted operational and communication plan and they turned to LiveVox for assistance.

The challenge 

In an effort to proactively serve customers amid a  global pandemic that shuttered businesses and ushered in a wave of economic fragility, New Credit America needed to get a head start on a work from home contingency that presented minimal service interruption for customers and a smooth transition for staff. 

The solution

Proceeding with a   phased approach,  they successfully migrated their service representatives to work from home within a  week with full functionality.  By using  LiveVox’s monitoring, chat,  and agent scorecard applications,  they were able to maintain communication and visibility for their remote service representatives. 

Re-thinking financial hardship options

While other financial institutions provided blanket deferment options intended to create even greater hardships for their consumers in the near future,  NCA  decided to come up with a  different approach  –  one that aligned with their mission to assist consumers with the restoration of their financial health.  Understanding their consumers may be facing additional hardships because of  COVID-19,  the company shifted all of its efforts into servicing loans and helping consumers adjust personalized repayment plans.  This  effort  required  an  aggressive  and  hyper-targeted  operational  and  communication  plan  and  once again, they turned to LiveVox to assist

Creating personalized digital communication

Using customer data, NCA created hyper-targeted cross-channel campaigns that spanned voice,  email,  and  SMS.  The campaign segmentation was filtered by a  number of customer profile data points including account status,  loan type,  and  COVID-19  relief requests. These campaigns spanned the entire customer journey, including automated notifications,  account alerts,  and account progress,  which was also followed up by personalized digital communication from individual service representatives.  The campaigns also ensured a  unified customer experience by following specific logic flows based on consumer consent and previous interactions.

The results

As a  startup company helping customers nurse their financial health,  New  Credit  America rapidly adapted to the changing demands of an uncertain environment with intelligent, timely campaigns and enrich agent desktops, providing frontline staff the ability to know and communicate with the customer throughout the most critical points of the lending journey.

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About LiveVox

LiveVox (Nasdaq: LVOX) is a next-generation contact center platform that powers more than 14 billion interactions a year. By seamlessly integrating omnichannel communications, CRM, AI, and WFO capabilities, the Company’s technology delivers an exceptional agent and customer experience while reducing compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 500 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; New York City; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit livevox.com.

To stay up to date with everything LiveVox, follow us at @LiveVox, visit www.livevox.com or call one of our specialists at (844) 207-6663.

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