Lead generation software automates many of the tasks associated with the process of generating leads, like emailing potential customers, filling out forms on behalf of customers, or even tracking customer behavior. Here are the five must-have features and capabilities for lead generation software in 2022.
Table of contents
- What is lead generation?
- What is lead generation software?
- 5 must have features and capabilities for 2022
What is lead generation?
Lead generation is the process of creating and qualifying potential customer interest or inquiry into products or services of a business. This can be done through various means, such as online ads, cold calling, or email marketing. Once a lead is generated, it then needs to be nurtured until it becomes a sales-qualified lead (SQL), which is a lead that is ready to be converted into a customer.
Lead generation is a key part of the sales process that helps businesses find and nurture leads, often through automated means, until they are ready to be passed on to sales teams.
What is lead generation software?
Lead generation software is a type of software that helps businesses collect and qualify leads. Like mentioned above, this type of software can automate many of the tasks associated with lead generation.
There are many software solutions on the market that can help with lead generation. We’ll help you discover the five must-have features of this year, but first, let’s outline the basic features of lead generation software. Oftentimes, these features are provided by a CCaaS, also known as a Contact Center as a Service.
Basic lead generation software functions:
The ability to quickly and easily capture leads from a variety of sources, including your website, social media, or even offline sources like trade shows or events.
Once captured, leads need to be managed effectively in order to qualify and nurture them. This includes features like lead scoring, assignment, and tracking.
The ability to send targeted communications to leads in order to build relationships and move them through the sales funnel. This might include automated email drip campaigns or even one-to-one communication with sales reps.
Reporting and analytics
Lead generation software provides reporting and analytics capabilities in order to track progress and ROI.
The ability to integrate with other software solutions, such as CRM or marketing automation, in order to create a seamless workflow.
Lead generation is a critical business process. How do you know which software is right for your business? There’s a wide range of options on the market, making it an even more complex search for the best option. On top of these basic functions of lead generation software, here are five must-have features and capabilities to look for.
5 must have features and capabilities for 2022
CRM with API plug-ins
Lead management software is great, but if it doesn’t integrate with your CRM, then you’re going to have a tough time managing your leads effectively. Look for software that has built-in CRM integration or offers easy API plug-ins, so you can connect the two systems and start tracking your leads from first contact to close.
Cutting edge automation
Automation is key. Implement a software that offers cutting edge automation features, such as virtual agents or chatbots that can help qualify leads and even book appointments. This takes some of the workload off of your agents. CRM workflow optimization is also a great automation feature. It allows you to set up a campaign once – with specific triggers – and let them run on autopilot. An overwhelming 75% of businesses currently use marketing automation tools for lead generation.
Precise consumer behavior pattern insight
It’s difficult to pinpoint one source of truth for consumer insights. Robust lead gen software offers call recording and speech analytics to help you understand the consumer behavior patterns of your leads. This way, you can adjust your marketing and sales strategies with precise data. Now your agents will know what content or offer would be the best to send to a lead to get them interested in becoming a customer.
Consistent and dependable integration
Fresh data that’s synced with third party systems on a daily or weekly basis is critical for lead generation success. With that being said, dependable integrations are a must in 2022. Make note of which softwares your team currently uses to ensure the lead generation software you choose plays well with your other tools. You’ll be able to trust that your data is always up-to-date and accurate.
Tailored agent dashboard
Good lead generation software provides robust lead insights to your agents. Great lead generation software provides robust lead insights to your agents at the right time. With tailored agent dashboards, you can eliminate the hassle of toggling between screens, especially when time is of the essence. Present agents with the information and context they need to succeed from a single window.
Agent dashboards must be unified across channels to be useful. You want your agents to engage customers on multiple channels from one interface that integrates conversational AI and natural language processing (NLP) via voice, email, and web chat.
All of these features in one place, plus more
LiveVox’s lead generation capabilities are built for businesses of all sizes and industries who want a scalable, reliable, and feature-rich solution to power their growth. We offer all of the features highlighted in this blog post, plus more. Learn about our platform and how we can help you take your lead generation to the next level.