Select Page
January 14, 2021

Success Story: How Royal Caribbean International Transformed CX and Agent Workflows Using SpeechIQ

Share this story

Royal Caribbean International is one of the world’s leading cruise companies, priding themselves on continuous innovation and a commitment to providing friendly and engaging service to their global customer base.

They were able to leverage SpeechIQ’s Call Driver reports to understand the reason for every inbound customer call. These reports gave much more detail, and at a far greater level of accuracy than was achieved with agent-led dispositioning.

The insights that Royal Caribbean has been able to gain through this, in terms of understanding customer intent and problems in detail and in the aggregate, have been used to improve customer experience across multiple departments – not just their contact center.

The Challenge

Understanding the reasons customers contact them is a big deal for Royal Caribbean, and vital to cross-departmental operations. It influences their call flow, training, promotions, website, problem resolution, communications, and more.

For example, knowing the most prominent reasons customers are contacting you is the cornerstone of developing an effective IVR. And these reasons are subject to change which you need to be made aware of.

The same information can inform other self-service options that could be fulfilled using solutions such as website functionality, that help lessen the burden on contact center agents and resolve customer issues more quickly.

Royal Caribbean’s problem while they were attempting to gather this information, their method of doing so was producing inaccurate and incomplete information.

That’s because they were using post-call, human-led dispositioning that involved agents picking one call reason from a drop-down list of more than 300 options! 

When tested, they found that the accuracy for this method was only around 40%. Not only that, the information was incomplete. Oftentimes people would call in for multiple reasons – but Royal was only able to record one of these.

The impact? Data that was neither insightful nor actionable.

The Solution

Already a user of SpeechIQ, Royal Caribbean worked with us to create bespoke call driver reports. These reports leverage SpeechIQ’s powerful speech recognition and analysis capabilities to break down the motivation for every inbound customer contact. They capture not just one reason, but all of the reasons, giving a far more nuanced and detailed understanding of customer needs.

This information is then made even more useful because, within SpeechIQ, Royal Caribbean was able to easily filter it by contact center, date range, skill group, agent, and more to create valuable reports and insights.

The results

The accuracy of the call driver reports is approximately 90%, compared to the 40% that they were experiencing with agent-led dispositioning.

The automation of this process also saved their agents on average more than 20 seconds of post-call activity per call resulting in hundreds of thousands of dollars saved.

The reports are sent to several areas of the company throughout the day, providing invaluable insights that inform a plethora of business decisions, from marketing and operations to communications, customer service, and more.

Download the one-page case study

Keep Up-To-Date on the Latest Contact Center News

Subscribe to our newsletter and stay current on all the latest technological advances in the contact center space.

About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 700 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; New York City; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit

To stay up to date with everything LiveVox, follow us at @LiveVox, visit or call one of our specialists at (844) 207-6663.

You May Also Like

How to Run a Call Center: What Should Agent Desktops Have?

How to Run a Call Center: What Should Agent Desktops Have?

If you want call center customer service that distinguishes you from your competitors, you need to equip your agents with the right call center technology. It can be challenging for agents to meet customer expectations on inbound and outbound calls. Yet, you rely on customer service agents to deliver delightful and efficient interactions across all channels.

read more
2022 Must-Haves for Remote Customer Service Teams

2022 Must-Haves for Remote Customer Service Teams

Over the last two years, we’ve seen a rapid increase in remote work and expectations for work-from-home options. In 2022 it’s clear a hybrid setup is most favorable for workers across many industries.  Contact centers have been no exception. Managers have had to rethink how to deliver the same, if not a higher, level of customer service and how to overcome the challenges of having a remote customer service team.

read more