Optimizing SMS Strategies to Minimize TCPA Exposure and Maximize Outreach

About This Webinar:

For anyone running an outbound operation today, from collections to lead generation, the threat of stepping on a TCPA landmine, even after Facebook v. Duguid, is very real. The wrong number lawsuits are out there to prove it.

In this quickfire, 30 minute session, LiveVox’s General Counsel, Mark Mallah, and contact center operational expert and LiveVox Senior Director of Business Consulting, Jason Queener, will take you through the SMS strategies and technology that you can leverage to help avoid stepping on these landmines, while maximizing your outbound efforts.

In just half an hour you’ll get up to speed on the legal context and current implications of the TCPA, learn how to get the most out of SMS as part of a wider outbound strategy, and be introduced to LiveVox’s TCPA-focused Human Text Initiator solution.

Agenda:

• The implications of the TCPA for outbound activity today
• The landscape of SMS and Voice in the context of the TCPA
• Optimizing Voice and SMS together
• Human Text Initiator (HTI)
• Messaging best practices: what to say, how to respond.