Gartner® Report:

Your Customer Experience Needs an Experience Membrane — Here’s How to Get Started

According to Gartner®, “Organizations struggle to actualize a 360-degree view of the customer and continue to operate in functional silos without ever having a unified view or understanding of the customer.”

This can impair your contact center’s ability to personalize customer interactions, predict your customers’ future needs, and create a more seamless and integrated customer journey.

A customer experience membrane can help solve for this.

What you’ll learn in this Gartner® report:

  • What a customer experience membrane is and how it can transform your CX
  • How data, operational, and knowledge silos are keeping organizations from developing CX maturity and growth
  • How to reduce silos and improve outcomes by centering your strategies around customer insights, empathy, and context.

To download the full complimentary report, complete the form on the right.

Gartner®, Your Customer Experience Needs an Experience Membrane — Here’s How to Get Started, Melissa Hilbert, Don Scheibenreif, Mike Lowndes, Kathy Ross, Maria Marino, Sandy Shen, Marcus Blosch, 12 May 2022.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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