New Customer Acquisition

New customer acquisition in the call center, what is it?

New customer acquisition is any process that includes campaign efforts, lead generation, and marketing to attract and obtain new customers. 

New customer acquisition can encompass many things from promotional omnichannel campaigns to targeted ad placements for specific products that appeal to select demographics and markets. They differ from customer retention strategies only in the fact that they’re meant to bring in new clientele as opposed to upsell or grow the relationship with existing customers. 

LiveVox helps contact centers with new customer acquisition through: 

  • Webchat: Sending a timely ping from your website’s chatbot is one of the most immediate customer acquisition strategies because it can be used to guide potential customers through your website and point them in the right directions. 
  • Prospect emails: Emailing is a tried and true, not to mention cost efficient, customer acquisition strategy for getting the attention of potential customers.  

More New Customer Acquisition Resources for Call Centers

Solutions – Use Cases – Lead Generation – LiveVox

Enable your teams to quickly identify leads and upsell opportunities, reach more contacts with greater efficiency, launch hyper targeted campaigns, personalize sales conversations, and increase lead quality across communication channels. And do it all with compliance and performance top-of-mind. The result — increased productivity, faster time-to-value, and record-breaking revenue.

New Customer Acquisition Strategies: Techniques & Process | LiveVox

Winning new customers is easiest when interactions are simplified. Providing stellar customer service is an acquisition method that will stand the test of time, even through a global pandemic. Great customer service isn’t possible when agents aren’t properly equipped for their jobs. So first things first, tool your agents appropriately. This is, in fact, part of the customer acquisition strategy. Customers don’t want to do business with people who make it difficult.

Hybrid Cloud Strategy: The Best of Both Worlds – LiveVox

Interactive voice response (IVR) systems have gained a poor reputation. This is largely due to their inability to meet customers at their point of need and make resolution easy. 

Legacy IVR’s operate on fixed hardware that can take a long time to update. If you want to adjust your strategy or approach, you might be looking at weeks or months for rollout. This can put a real damper on creativity, innovations, and changes to your system. 

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About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit

To stay up to date with everything LiveVox, follow us at @LiveVox, visit or call one of our specialists at (844) 207-6663.