Messaging Marketing

international SMS strategy - what is the definition of messaging marketing

SMS messaging marketing is a short, text-based campaign delivered via text message or messaging app.

With its high deliverability and near-perfect read rates, SMS/ textmarketing is the platform of choice if you need to make sure your message gets across. It’s also fast; SMS campaigns can be sent in a matter of minutes and they’re usually opened just as quickly. 

SMS messaging marketing makes it easy to reach a large audience at a low cost, and messages sent via text are less likely to get trapped by spam filters than those sent via other mediums. 

More Business Messaging Resources

2-Way & Mass SMS Texting for Call and Contact Centers

Send individual or bulk SMS messages. Easily launch mass SMS campaigns to your contact lists or allow support teams to engage in two-way conversations with existing or potential customers.

What is Two-way Text Messaging? Conversational Business SMS Guide

A two-way SMS platform is one that incorporates outbound and inbound text messaging into a unified service. SMS is one of the fastest-growing channels for business communication.

Text Message Marketing Best Practices & SMS Compliance

Text message marketing best practices and SMS compliance go hand in hand. Both are essential components of a successful SMS marketing program.

Text Message Mistakes: Common SMS Marketing Mistakes to Avoid

SMS marketing is the practice of distributing marketing material through SMS, or short message service. Most people use the term SMS interchangeably with text messaging, and on most newer devices today, there’s pretty much no difference between the two.

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About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit

To stay up to date with everything LiveVox, follow us at @LiveVox, visit or call one of our specialists at (844) 207-6663.