Customer experience management is a set of tools and practices that are focused on increasing customer relationships, retention, and success. Effective CXM strategies lead to more satisfying customer experiences, more effective marketing campaigns, and more profitable performance all year long. It ensures that customers interact with and purchase from your brand not just during peak season or when you’re running a sale, but all the time.
Customer experience management is a long-term plan for attracting and communicating with prospective customers. One obvious goal is to turn prospects into buyers, but a customer engagement strategy has other objectives, too, like creating the best possible customer experience, winning great reviews, and generating word-of-mouth referrals.
Customer experience management is reliant on tools like CRM and customer service software.
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Solutions – Improve Customer Experience
Enhance the customer experience and boost agent performance with LiveVox’s contact center solutions. LiveVox combines best practices and technology to help drive your customer experience initiatives.
Omnichannel Customer Experience Platform
LiveVox has embedded consent and preference management functionality across all channels, unifying customer preference fluctuations. Omnichannel customer experiences provide customers the freedom to self-select support options and let companies personalize service.
Customer Experience Management Is Key in Contact Centers
Customer-centric companies are 60% more profitable than companies that don’t prioritize customer experience management. This isn’t a surprise given that customers spend 17% more for a good experience. It’s worth it to invest in customer experience management.
Case Study: Visual IVR & How it Enhances Customer Experience
Visual IVR systems also allow customers to choose what type of channel to use to connect with an agent once they reach the end of the prompts, such as chat or phone. Consider adding visual IVR for your company to enhance the customer experience and make your agents’ workflows much less stressful.
Why Your Omnichannel CX Needs Omnichannel Analytics
Interaction analytics delivers more in-depth insights and data to complete the omnichannel CX picture. Best-in-class solutions include several innovative capabilities to help you analyze what’s happening at each customer journey stage and identify barriers and opportunities to improve the customer experience.