Customer Authentication

5 Strategies to Enhance Banking Customer Service Amid Financial Services Challenges. What is Customer Authentication?

Did you know?
Contact Center AI is easy to do with LiveVox - Get the AI Starter Kit

Share this story

What is Customer Authentication?

Customer authentication in the context of a contact center refers to the process of verifying the identity of individuals or customers who contact the center for support, inquiries, or transactions. It is a critical step in ensuring that only legitimate customers gain access to their accounts or receive assistance while preventing unauthorized access, fraud, and identity theft.

In a contact center, customer authentication typically involves the following components and methods:

Identification: Customers are asked to provide information that helps the contact center identify them uniquely. This information may include their account number, username, email address, or other personal identifiers.

Verification: After providing identification information, customers are required to verify their identity using one or more authentication methods. Common methods used in contact centers include:

Knowledge-Based Authentication (KBA): Customers answer security questions or provide information that only they should know, such as their mother’s maiden name or the last four digits of their social security number.

Password Authentication: Customers enter a secret password or PIN that they have previously established as part of their account setup.

One-Time Passwords (OTP): Customers receive a temporary code via email, SMS, or a mobile app, which they must enter to complete the authentication process.

Biometric Authentication: Some contact centers may use biometric methods such as voice recognition or fingerprint scans to verify a customer’s identity.

Multi-Factor Authentication (MFA): MFA requires customers to provide multiple forms of authentication, such as something they know (password), something they have (a mobile device or token), or something they are (biometric data).

Authorization: Once a customer’s identity is successfully authenticated, they are granted access to their account or provided with the requested services, information, or support based on their permissions and the nature of their inquiry or transaction.

The primary objectives and benefits of customer authentication in a contact center include:

Security: Ensuring that customer data and accounts are protected from unauthorized access and potential fraud.

Compliance: Meeting regulatory requirements related to customer data protection and privacy, which often require robust authentication methods.

Fraud Prevention: Preventing fraudulent activities, such as unauthorized access to accounts or account takeovers.

Customer Trust: Building trust with customers by assuring them that their information is secure and confidential.

Efficiency: Streamlining customer interactions by verifying identities quickly and accurately.

Personalization: Tailoring customer interactions and services based on authenticated customer profiles and preferences.

Effective customer authentication practices in a contact center are essential for maintaining the security and trust of customers, ensuring compliance with regulations, and preventing potential financial and reputational risks associated with unauthorized access or fraud. The specific authentication methods used may vary depending on the contact center’s industry, security requirements, and the nature of customer interactions.

More Customer Authentication Resources for Call & Contact Centers

LiveVox Outbound Dialer Software Features & Benefits

An automated dialing system (ACD), also called an autodialer, is a device or piece of software that automatically dials phone numbers. The system will automatically dial a list of phone numbers and, when someone answers, it will connect the call to an agent. 

With an automated outbound calling system, you can place outbound calls faster and with more precision than with a manual outbound calling system. The LiveVox Automated Dialer lets you quickly make outbound calls to your customers with a few clicks.

How it works

Our ACD facilitates highly efficient and targeted outreach. We use robust algorithms and campaign segmentation to launch targeted outreach with nearly unlimited outbound calling capacity that meets any pacing requirement.

The benefits

We focus on high-value conversations and not just the high call quantity. Our Answering Machine Detection (AMD) and customer authentication ensure agents are only connected to high-value contacts while enriched agent desktops facilitate faster talk-offs. If you want to improve contact rates and reduce agent idle time, this automated dialing system is for you.

Are Direct Dialers Essential for Compliant Customer Outreach?

At LiveVox, the Automated Dialing Solution uses AMD, or Answering Machine Detection, to bypass voicemails and move on to the next number to call. The AMD and customer authentication features at LIveVox maximize efficiency by connecting agents to the right person. This helps ensure that agents engage in more high-value calls instead of spending time leaving voicemails or talking to the wrong person on the phone.

Contact Center API Definition

API (Application Programming Interface) is a tool used by call centers to build their own applications that integrate with existing customer service software. An API enables developers to access data in the call center system without needing to write new code from scratch. This helps developers create custom apps built around existing systems and quickly deploy them, allowing call centers to extend the functionality of their existing software solutions.

APIs allow for greater flexibility and scalability when it comes to deploying customized solutions for a call center. For example, an API can be used to quickly deploy an automated chatbot that provides customers with instant service, or a voice recognition app that streamlines customer authentication processes. By taking advantage of such APIs, organizations can quickly and easily tailor their customer service solutions according to their specific needs.

Did you know?
Contact Center AI is easy to do with LiveVox - Get the AI Starter Kit

Contact Center Trends & News

Stay informed with our CX Leader Newsletter:

About LiveVox

LiveVox (Nasdaq: LVOX) is a proven cloud CCaaS platform that helps business leaders redefine customer engagement and transform their contact center’s performance. Decision-makers use LiveVox to improve customer experience, boost agent productivity, empower their managers, and enhance their system orchestration capabilities. Everything needed to deliver game-changing results can be seamlessly integrated and configured to maximize your success: Omnichannel Communications, AI, a Contact Center CRM, and Workforce Engagement Management tools.

For more than 20 years, clients of all sizes and industries have trusted LiveVox’s scalable and reliable cloud platform to power billions of omnichannel interactions every year. LiveVox is headquartered in San Francisco, with international offices in Medellin, Colombia and Bangalore, India.

To stay up to date with everything LiveVox, follow us @LiveVox, visit or call one of our specialists at (844) 207-6663.

How Will You Use AI
in Your Contact Center?

Get on top of AI for your contact center
with the AI Starter Kit


Download Now

You May Also Like