What are Contact Center Campaigns?

Contact center campaigns promote products and services through different types of channels, such as email, voice, SMS, and web platforms. Contact center campaigns can include product promotions, upsells, account recovery management, customer satisfaction surveys, and many other initiatives.

Contact center campaigns are targeted efforts aimed at eliciting specific actions from customers. They are used to establish customer trust, increase sales volume, and maximize agent efficiency and productivity by driving more inbound interactions.