Bulk Email Marketing

How to use email to text. Definition of Bulk Email Marketing

Bulk email marketing is a strategy that involves sending an email to multiple recipients at once. Call center sales agents use bulk email marketing to deliver an advertisement about their company’s products or services. It’s fast and convenient, helping agents maximize their productivity. This method saves a significant amount of time by eliminating the need to type out different email addresses one-by-one. Instead, bulk email marketing reaches thousands of people with one click. 

There are several ways to conduct a bulk email marketing campaign. One is by using a targeted approach through list segmentation. Agents can segment a list of desired recipients through their email marketing platform. Their platform is typically connected to a separate data source that houses customer information. Some email marketing tools are already integrated into a CRM, so it already has access to customer contact information. There are also standalone email marketing applications that require users to upload a spreadsheet. 

Users can identify certain customer traits to filter from their database or spreadsheet to create a new targeted list. For example, if an agent would like to send an email announcing a new product to former customers, they could apply filters that exclude current customers to create a new email marketing list. They’d then use that list to send a bulk email. A bulk email message should be concise and feature a strong call to action. The email subject line should be free of “spammy” language such as, “Click Here!” in order to avoid damaging the sender’s email reputation score. The email body should highlight the value of the product or service advertised and include any other pertinent information. 

More Bulk Email and Call Center Marketing Resources

Email Ticketing System for Omnichannel Call Centers | LiveVox

Segment and target your emails. LiveVox’s robust campaign configuration capability & email ticket system allows you to segment email lists based on specific customer attributes or interaction history.

How to Use Email to Text: A Complete Guide – LiveVox

The benefits of SMS for business are clear, but where does email come into play? Email to text is a simple yet powerful system for turning business-related emails into consumer-friendly SMS messages. 

Balancing and Combining Email and SMS Marketing – LiveVox

Thanks to how easy it is to create highly personalized messages, email marketing has long delivered one of the highest ROIs of any marketing channel. And with powerful segmenting capabilities, brands can use email to laser-focus their message to specific audience groups at strategic times, which further boosts the effectiveness.

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About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit livevox.com.

To stay up to date with everything LiveVox, follow us at @LiveVox, visit www.livevox.com or call one of our specialists at (844) 207-6663.