Account Contact Management

Innovation that makes a difference. What is account contact management?

Account contact management refers to specific information identifying a customer account such as name, address, contact information, and any related details associated with a given customer record. 

Account contact management typically relies heavily on a CRM system, which organizes customer information according to set rules. 

CRM software manages the customer relationship across the entire customer lifecycle and targets multiple aspects, including sales, marketing, digital commerce, and service management. By pulling account data at every touchpoint, a business stays informed on their customer’s behavior to predict ways to gain more customers and what additional services they can add for existing customers.

More Account Contact Management Resources:

Call Center CRM Software | LiveVox CRM Solutions

Centralize and standardize key customer and interaction data across all channels and applications into a single database, creating unified customer profiles with insight across the entire customer journey for improved targeting and segmentation. 

Omnichannel Customer Service: Understanding Omnichannel Call Centers

The inability to see across all channels makes it virtually impossible to manage and drive multichannel performance, and most importantly, multichannel ROI. With a true omnichannel platform you ensure you’re delivering a universal experience across all touchpoints by unifying customer data through a single pane of glass.

What’s a Cloud-Based Contact Center? Software & Technology

A cloud-based platform can manage a wide range of communication channels, including email, SMS, live chat, and social media. It also has built-in workforce optimization capabilities to help you manage staffing, as well as reporting tools that allow you to pinpoint your most profitable opportunities for growth.

CRM vs System of Record… What’s the Difference?

Companies use CRM (Customer Relationship Management) software to store and organize customer data. Instead of relying on regular pen and paper, businesses use CRM software to compile customer information into a well-organized data warehouse.

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About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit

To stay up to date with everything LiveVox, follow us at @LiveVox, visit or call one of our specialists at (844) 207-6663.