August 23, 2022

AI-Powered Lead Generation: 5 Tips for Your Call / Contact Center

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AI-Powered Lead Generation: 5 Tips for Your Call / Contact Center

AI is changing the game for businesses of all sizes. It’s no secret that AI can help you automate processes and make your business more efficient, but did you know it can also help with lead generation? Here are five tips for deploying AI into your lead generation flow. By following these tips, you will be able to improve your lead conversion rates and generate more leads for your business.

Why is AI important in lead generation?

AI can be extremely helpful in lead generation because it can automate repetitive tasks, freeing up time for your sales team to focus on more important tasks. AI can also help you gather data about your leads and their behavior, allowing you to better target them with existing marketing campaigns.

Where should you utilize AI in your lead generation flow?

On top of that, you can qualify leads faster and improve your overall conversion rates. Marketing Profs reports that businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion.

Where should you utilize AI in your lead generation flow?

There are a few different places where AI can be used in your lead generation flow. The most common are gathering data about leads, scoring leads, and automating repetitive tasks. Here’s a full list:

  • Gather sales intelligence via market research 
  • Create targeted lead lists with market data
  • Save time on lead scoring and qualification
  • Increase personalization by tracking lead journeys
  • Segment leads accurately based on recurring behavior or patterns
  • Automate segment-specific email campaigns 
  • Repeat what works and continue to optimize

5 tips for deploying AI in your lead generation flow

Use AI to tap into more leads

AI can find new leads based on the characteristics of your company’s existing leads. Yup, you read that right. AI can actually grow your pipeline directly. Utilize a software that taps into mass market research to determine which audiences might be a good fit for your product or service.

Qualify leads faster and utilize your team’s time better

Lead qualification can be tedious for your agents or reps. They’re typically asking the same questions and following the same process for each lead. Use AI to streamline the process and improve overall conversion rates. Then your team has more time to work one-on-one with warmer leads.

Improve your omnichannel CX with chatbots

Chatbots are one of the most popular AI lead engagement tools. They can automatically answer questions 24/7, without breaks or vacations. On average, Chatbots actually handle full conversations around 69% of the time. This allows you to generate leads and nurture them even when your sales team is offline or out of the office.

Chatbots never get tired of answering the same question over and over again. They also don’t mind engaging in small talk, unlike humans. This makes them the perfect lead engagement tool for your business. Find a lead generation tool that seamlessly integrates chatbots into your omnichannel strategy.

Score leads consistently to set your team up for success

Using AI to assist in lead scoring helps you prioritize the most promising leads and focus your sales team’s time on the most qualified prospects. AI also utilizes lead conversion data and assists you in developing more accurate lead scoring based on real math, rather than on human judgment. This makes it easier to create proper leads and convert them at a higher rate.

Optimize marketing efforts with real-time campaign data

AI can take your lead data and better target prospects with personalized marketing campaigns. Not only can it locate the right target audiences for your company, but it can also segment them and identify the right campaigns to deploy. As these marketing campaigns are live, AI monitors performance across channels and allocates resources to those that are performing well. A/B testing also becomes incredibly easy as AI optimizes content and call to actions (CTAs) as campaigns are running.

Bonus tip #6

Invest in a good lead management system that includes robust AI capabilities. This will help you automate your lead generation flow and improve your overall efficiency.

By following these tips, you’ll be able to improve your lead conversion rates and generate more leads for your business. AI is a powerful tool that can help you take your lead generation to the next level.

Not sure where to start? LiveVox can help. We help companies quickly implement practical AI capabilities, including AI virtual agents and chatbots, that can be easily optimized and scaled regardless of platform.

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About LiveVox

LiveVox (Nasdaq: LVOX) is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; St. Louis; Medellin, Colombia; and Bangalore, India. To stay up to date with everything LiveVox, follow us at @LiveVox or visit livevox.com.

To stay up to date with everything LiveVox, follow us at @LiveVox, visit www.livevox.com or call one of our specialists at (844) 207-6663.

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